Types of Social Capital: Bridging and Bonding |
Putnam divides social capital into two distinct
categories: that which bonds a dense network of people, and that which bridges
between somewhat separate groups. Bonding social capital can be thought of as
the glue that binds a community together that might exist for some homogeneous
are identity-driven reason, such as an ethnic group or a religious organization.
It bolsters these communities and makes them stronger, a kind of sociological
superglue that reinforces ties of loyalty and support. Bridging social
capital, on the other hand, breeds outward-looking networks and can bring together
people from a variety of backgrounds and create new common ground, a sociological
WD-40. The ties the bind are key for community development, and lead to
a can lead to a sense of pride, uniting a group and help a given community draw
together to help itself socially and economically. On the other hand, it can
produce many of the negative effects of exclusive communities. Connections that
bridge demographic and social differences, while perhaps being not as strong
as internal links, can better serve a larger society by leading to more information
diffusion, a broader identity and more multilateral behaviors. Groupings of
individuals are not exclusively one or the other. Membership of an online community,
for example, could span geographic, gender, age and professional lines while
being bounded by education and a specific interest.
A successful community must not only have strong common bonds, but must also
be linked to the outside world. IT can be used to do both.
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Allan Friedman
January, 2002